AMG

Strategic Lead Agency

Instyle is the lead agency of the Mercedes-AMG brand in the area of ​​lifestyle strategy. We provide comprehensive strategic advice and provide holistic conceptual and content-related developments for an internationally oriented brand positioning. The transfer into the markets, the development of strategy guidelines and brandbooks and corresponding training for internal and external are part of the work.

Brand Cooperation


We source potential cooperation partners for Mercedes-AMG, assist in the negotiation of contracts and then supervise these cooperations extensively, in terms of content, creativity and quality assurance.

Teamwear & Lifestyle Collection


nstyle is the lead agency for the development of the AMG teamwear collections and thus supplies the customer with corporate teamwear, lifestyle and fashion collections, as well as merchandise.
This full-service assignment includes: annual collection planning, design, technical drawings, prototyping, tech packs, branding, production, storage handling, a service hotline, quality assurance and audits. More information can be found on Instyle Fashion&Art.

Digital Strategy / Digital Hub


Social media post and digital PR work, as well as the content structure and the digital publication of the 63Magazine are part of our tasks.

63 Magazine
63 Magazine

Lifestyle Activations & Events


We plan and manage a wide range of cooperation activations and PR events.

Public Relations (PR)


Lifestyle and brands PR, acquisition and consulting, strategic PR, support of interviews and filming, conception and accompaniment of PR events and PR shootings are our responsibility.

Magazine & Editorial Work


Development of a Luxury Lifestyle Magazine (the 63Magazine) for Mercedes-AMG. Full content, editorial and production responsibility, distribution and marketing as publisher, plus a digital extension.

63 Magazine
AMG
AMG

Campaigns & Film


Content-related, creative development and implementation of lifestyle campaigns and video productions. The development, conception, casting, coordination and handling of photo productions is an essential part of our portfolio.