Throughout Germany, we were able to realize the event “Get Betty’s Beedees Look” for the underwear manufacturer Beedees with the internationally successful model Betty Taube. Our task was the holistic development and implementation of a live communication concept at selected retailers. The goal was the successful live communication of the Beedees SS17 collection in cooperation with Betty Taube as well as the targeted sales support and increase in brand awareness among the selected target group. Our range of services included the development and implementation of a creative live communication concept including costs and time schedule for the attendance days of Betty Taube. Event setup and dismantling, preparation of detailed action and flow plans for Betty Taube as well as personal support on site and direct detailed agreement with the dealers were also part of our area of ​​responsibility.