We implemented the “Get Betty’s Beedees Look” event with the internationally successful model Betty Taube throughout Germany for the underwear manufacturer Beedees.

The aim was successful live communication of the Beedees SS17 collection in cooperation with Betty Taube at the three biggest Beedees lingerie retailers in Germany, as well as targeted sales support and increased brand awareness among the selected target group.

Our scope of services included the development and implementation of a creative live communication concept, incl. costs and time schedule for the days on location, event construction and deconstruction, development of detailed promotion and schedule plans for Betty Taube, and personal management on-site, as well as direct detailed interaction with retailers.
We also provided the organization of the catering/bar and additional digital and analog measures to encourage participation in the event.