Instyle is the lead agency of the Mercedes-AMG brand in the area of ​​lifestyle strategy. We provide comprehensive strategic advice and provide holistic conceptual and content-related developments for an internationally oriented brand positioning. The transfer into the markets, the development of strategy guidelines and brandbooks and corresponding training for internal and external are part of the work.

Brand Cooperation


We source potential cooperation partners for Mercedes-AMG, assist in the negotiation of contracts and then supervise these cooperations extensively, in terms of content, creativity and quality assurance.

Instyle is the lead agency for the development of the AMG teamwear collections and thus supplies the customer with corporate teamwear, lifestyle and fashion collections, as well as merchandise.
This full-service assignment includes: annual collection planning, design, technical drawings, prototyping, tech packs, branding, production, storage handling, a service hotline, quality assurance, and audits. More information on this can be found on Instyle Fashion&Art.

Teamwear and Lifestyle Collection


Digital Strategy / Digital Hub


Social media post and digital PR work, as well as the content structure and the digital publication of the 63magazine are part of our task.

We plan and manage a wide range of cooperation activations and PR events.

Lifestyle Activations and Events


Public Relations (PR)


Lifestyle and brands PR, acquisition and consulting, strategic PR, support of interviews and filming, conception and accompaniment of PR events and PR shootings are our responsibility.

Development of a Luxury Lifestyle Magazine (63 magazines) for Mercedes AMG. Full content, editorial and production responsibility, distribution and marketing as publisher, plus a digital extension.

Magazine and Editorial Work


Campaigns and Film


Content-related, creative development and implementation of lifestyle campaigns and video productions. The development, conception, casting, coordination and handling of photo productions is an essential part of our portfolio.