As part of the Sloggi Zerofeel campaign, we created an event concept in keeping with the motto “unfasten yourself” – “Anything up against the body should adjust to it, not the other way around.”

Our task was the holistic development and implementation of a live communication concept for the #zerofeel product launch.
The aim was successful live communication of the Zerofeel product range in cooperation with the blogger FASHION FOR FRANZY @ffranzy and the presenter Anika Teller @anikateller, as well as targeted sales support and increased brand awareness among the selected target group.

Our scope of services included the development and implementation of a creative live communication concept, incl. costs and time schedule for the days of the promotion, event construction and deconstruction, development of detailed promotion and schedule plans for all those involved, and personal management on-site.
We also provided the organization of the catering/bar and additional digital and analog measures to encourage participation in the event.