As part of the Zerofeel campaign by Sloggi, we were able to create an event concept true to the motto “unfasten yourself”. Our task was the holistic development and implementation of a live communication concept for the product launch of #zerofeel. The goal was a successful live communication of the Zerofeel assortment in collaboration with the blogger FASHION FOR FRANZY @ffranzy and the moderator Anika Teller @anikateller as well as a targeted sales support and increase of the brand awareness of the selected target group. Our scope of services included the development and implementation of a creative live communication concept including cost and schedule for the promotion days, event setup and dismantling, preparation of detailed promotion and schedules for all parties involved and personal on-site support. We have also provided the organization of catering and additional digital and analogue measures to promote participation in the event.