Blogger Event & Product Launch

As part of the Zerofeel campaign by Sloggi, we were able to create an event concept true to the motto “unfasten yourself”.

Our task was the holistic development and implementation of a live communication concept for the product launch of #zerofeel. The goal was a successful live communication of the Zerofeel assortment in collaboration with the blogger FASHION FOR FRANZY @ffranzy and the moderator Anika Teller @anikateller as well as a targeted sales support and increase of the brand awareness of the selected target group. Our scope of services included the development and implementation of a creative live communication concept including cost and schedule for the promotion days, event setup and dismantling, preparation of detailed promotion and schedules for all parties involved and personal on-site support.

We have also provided the organization of catering and additional digital and analogue measures to promote participation in the event.


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