Event & Communication
Across Germany we were able to put on the event “Get Bettys Beedees Look” for the underwear manufacturer Beedees with the internationally successful model Betty Taube. Our task was the holistic development and implementation of a live communication concept at selected retailers.
The goal was the successful live communication of the Beedees SS17 collection in cooperation with Betty Taube as well as the targeted sales support and increase of brand awareness among the selected target group.
Our range of services included the development and implementation of a creative live communication concept including costs and schedule for the days Betty Taube was in attendance. Setup and dismantling of the event, development of a detailed action & schedule plan for Betty Taube as well as personal support on site and direct detailed consultation with the dealers were also part of our scope of duties.