![Tanner Foust Brandambassador](https://www.instyleproductions.com/wp-content/uploads/instyle-productions-logo-vwr.png)
Digital World Premiere of the New Volkswagen Golf R
Volkswagen R – A World Premiere with a Twist!
Instyle Productions was delighted to take on the task of presenting the Volkswagen R brand and the new Golf R, as its heart, in a digital world premiere. The aim was to create and present a unique, multisensory and emotional experience for the VW R, Volkswagen’s premium performance brand, along with all the new line of vehicles. This exciting task included a holistic conception from budgeting to production—including photo and film—to international press work. Instyle was also involved in media coverage from pre- to post-launch.
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-2-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-4-364x243.jpg)
![vw-golf-r-8 Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-8-364x243.jpg)
The Production
Dynamic photo and film shots of breathtaking scenes in an engine hall, as well as a crowning conclusion at the mountain pass of the Timmelsjoch with professional rally driver Andreas Mikkelsen, provided the basis for high-quality production outcomes. The conception and programming of complex holograms and CGI animations replaced the live presentation of the car, including all technical details entertainingly and excitingly.
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-10-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-13-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-15-364x243.jpg)
A New Brand is Born – Volkswagen R
In addition to the world premiere of the new Golf R, there was another debut. For the first time, the VW R brand presents itself as the premium performance brand of Volkswagen with its complete R family, consisting of the Golf R, T-Roc R, Tiguan R, Touareg R PHEV and the Arteon R. As the lead agency and powerhouse of Volkswagen R, Instyle Productions strategically managed and creatively translated the brand’s identity and worldwide positioning.
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-16-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-17-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-18-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-19-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-20-364x243.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-21-364x243.jpg)
![vw-golf-r-24 Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-24-364x243.jpg)
![vw-golf-r-212 Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-212-364x243.jpg)
![vw-golf-r-213 Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-213-364x243.jpg)
Technical Highlights
The animation of the technical highlight of the vehicle: The R-Performance Torque Vectoring.
Press kit
Design, creation, and distribution of the press kit to international press representatives.
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-mockup-1-en-560x373.jpg)
![Volkswagen Golf R Volkswagen Golf R](https://www.instyleproductions.com/wp-content/uploads//vw-golf-r-mockup-2-en-560x373.jpg)
Voice-over / speaker in cooperation with “Carpe Diem Studios“