Tanner Foust Brandambassador

Digital World Premiere of the New Volkswagen Golf R

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Volkswagen R – A World Premiere with a Twist!

Instyle Productions was delighted to take on the task of presenting the Volkswagen R brand and the new Golf R, as its heart, in a digital world premiere. The aim was to create and present a unique, multi-sensory and emotional experience for the VW R, Volkswagen’s premium performance brand, along with all the new line of vehicles. This exciting task included a holistic conception from budgeting to production—including photo and film—to international press work. Instyle was also involved in media coverage from pre- to post-launch.

Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R

The Production

Dynamic photo and film shots of breathtaking scenes in an engine hall, as well as a crowning conclusion at the mountain pass of the Timmelsjoch with professional rally driver Andreas Mikkelsen, provided the basis for high-quality production outcomes. The conception and programming of complex holograms and CGI animations replaced the live presentation of the car, including all technical details entertainingly and excitingly.

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Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R

A New Brand is Born – Volkswagen R

In addition to the world premiere of the new Golf R, there was another debut. For the first time, the VW R brand presents itself as the premium performance brand of Volkswagen with its complete R family, consisting of the Golf R, T-Roc R, Tiguan R, Touareg R PHEV and the Arteon R. As the lead agency and powerhouse of Volkswagen R, Instyle Productions strategically managed and creatively translated the brand’s identity and worldwide positioning.

Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R
Volkswagen Golf R

Technical Highlights

The animation of the technical highlight of the vehicle: The R-Performance Torque Vectoring.

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Press kit

Design, creation, and distribution of the press kit to international press representatives.

Volkswagen Golf R
Volkswagen Golf R

Voice-over / speaker in cooperation with “Carpe Diem Studios